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The new Hefty campaign, #StayStrong by Havas Chicago. John Cena has embodied Hefty’s strength for many years, and now, he’s at it again in a meaningful way.

At a time when we need strength more than ever, Havas Chicago concepted, sold, produced, shot, edited, composed music and sound design, audio mixed, colored and trafficked 3 spots in just *2 and a half weeks*.

John Norman, Chief Creative Officer at Havas Chicago is energized and encouraged after helping cultivate big, creative ideas from home, finding solutions to pandemic production, and delivering meaningful, socially responsible messages out into the world.

Hefty – Start Again

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Start Again is a heartfelt thank you to the sanitation workers that are continuing to support us all. 

Havas utilizied local talent in each of the cities that could operate from their hometown, while John Cena recorded the voice over from his home (maintaining social distancing).

Produced in 3 days, it truly was a herculean effort. 

Stronger Than You Think is a personal message from Hefty’s strongman himself, Mr. John Cena. His self-recorded video (which started as a social post) along with curated UGC clips sends a message to the country that we are all “stronger than you think.”

Hefty – Stronger Than You Think

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