HALAL signs award-winning director Thessa Meijer to its commercial roster
The announcement is marked with the launch of their first joint commercial campaign with Dutch eyewear brand Ace & Tate.
Most recently, Thessa was awarded the Grand Prix at the esteemed Ciclope awards for her short film the Walking Fish - which was her first production with HALAL. The fantastical tale has vowed multiple juries worldwide. In addition to being the 2020 Oscars submission for the Netherlands in the Short Film category, it’s been awarded the Special Jury Prize and Gold Screen in Cannes at the Young Directors Awards (YDA) and a Gold Medal at the 1.4 awards to mention some.
The news that the rising-star is officially joining HALAL is marked with the release of their first commercial project – a campaign for Amsterdam-based eyewear brand Ace & Tate. In an inspirational campaign the brand introduces its new mantra Take Another Look, setting the tone for the brand moving forward. To bring the new mantra and its meaning to life, Ace & Tate joined forces with HALAL, along with Thessa Meijer, who wrote and directed the short film, and Photographer Nick van Tiem who shot the images for the campaign.
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- Production Company Halal
- Director Thessa Meijer
- Grade De Grot
- DP Nick van Tiem
- DP Boas van Milligen Bielke
- Production Designer Sanne Schat
- Editor Emiel Nuninga
- Editor Kevin Whelan
Known for a dream-like aesthetic and humorous undertones, Thessa translated the brand’s message, Take Another Look, by creating light-hearted, beautifully striking visuals that play with the viewers’ perception.
Thessa Meijer, Director, HALAL, comments: “We wanted every aspect of the campaign: from the visual landscape, to the sound design, to the relation between the characters and their environment — to act as catalysts for viewers to see things differently. I took a lot of inspiration from the shapes of the glasses themselves: square, round and so forth — and referenced them throughout the film in different ways.”