Fenske and Tsuchida Add Laughter to B-Reel

B-Reel Roster Grows by Two, Adds Directors
Roderick Fenke, Steven Tsuchida

Roderick Fenske shows off his lighter side.

B-Reel signs two comedy directors Roderick Fenske and Steven Tsuchida. Before joining B-Reel, Fenske directed through Hungry Man for five years. His work has been recognized and awarded by D&AD, Cannes and Eurobest for brands such as Coca Cola, Honda, Alfa Romeo, The European Union and Las Vegas Tourism.

"Roderick's reel is brilliant and unique, making him one of the few comedy directors that is successful in the US and the UK," says Susan Rued Anderson, Executive Producer of B-Reel's LA office.

In 2001, Fenske started directing comedy in London as a Creative Director at TBWA. He eventually was invited to join the Swedish directing collective ACNE in Stockholm, Sweden.

B-Reel recruits director Steven Tsuchida.

B-Reel's other newly signed comedy director, Steven Tsuchida is known for directing episodes of "The Sarah Silverman Program" and the award-winning short film "A Ninja Pays Half My Rent." "A Ninja Pays Half My Rent" was featured on the premiere of the Comedy Central program "Atom TV." His advertising portfolio includes lensing commercials for Toyota, McDonalds, Verizon, Sprite, CBS Sports, ABC Sports, ESPN, AVIS and Sprite. Those efforts earned him advertising accolades from Cannes and Clio. A former art director, Tsuchida has worked with Deutsch, J. Walter Thompson, Foote, Cone and Belding and McCann Erickson.

He holds a BFA in advertising from California State University, Long Beach and a Film MFA from Art Center, Pasadena. Tsuchida's two short films have played in over one hundred festivals including: Sundance, SXSW, New Directors/New films at the Lincoln Center, Deauville Film Festival, Edinburgh and the HBO US Comedy Arts Festival. Tsuchida was born and raised in Honolulu, Hawaii.

Published 13, August 2012