EY shows how to be an agent of change in Super Spy

Everyone’s seen the typical B2B ad. A time-lapse of global cities. A child holding a tablet. A businessperson staring out a window at... something. To convince enterprises that EY knows what they’re doing and that their expertise helps drive tangible results, the brand took a different approach.

It asked: what if an international spy agency needed help driving end-to-end transformation to gain a "competitive advantage" over the bad guys? Who would they turn to? Who would understand not only the gadgets that needed to be used, but also had the expertise to use them effectively and efficiently?

EY and Ogilvy New York created a lighthearted, fun story to explain how the brand helps businesses transform, become agents of change, and grow in today’s digital age. Super Spy is now running on U.S. television.

EY – Super Spy

Credits

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Agency Ogilvy/New York
Production Company O Positive
Director Kenny Herzog

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Credits

powered by

Agency Ogilvy/New York
Production Company O Positive
Director Kenny Herzog
Editorial Mackcut
Finish Preymaker
Music Q Department
Mix Company Sound Lounge
Color Rare Medium

President Chris Beresford-Hill
Executive Creative Director Jon Wagner
Creative Director Gregory Nance
Creative Director Kevin Li
Creative Director Will Montgomery
HP George Sholley
Executive Producer Karen McKibben
Executive Group Director Justin Cohen

Executive Producer Marc Grill
Executive Producer/Founding Partner Ralph Laucella
Executive Producer Nell Jordan
Producer Nell Jordan
DP Sebastian Blenkov
Editor Ryan Steele
Executive Producer Melanie Wickham
Post Producer Annabelle Cuthbert

Audio Mixer Tom Jucarone
Colorist Fergus McCall

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EY Chief Marketing Officer Toni Clayton-Hine said: “When companies are looking to transform, technology alone isn’t enough. We wanted to create a campaign that spoke to EY's ability to look at the big picture to deliver tangible results. That’s where Super Spy was born, with the idea of a character who needs more than fancy gadgets to get the job done. We're excited about the campaign’s potential to increase awareness and consideration for EY’s services and solutions, from strategy to execution.”

O Positive director Kenny Herzog adds: "Rarely in commercials is there an opportunity to tell a complete story, with a sleek cinematic setting and a character arc. This was one of those occasions. It was more fun than work to team up with Ogilvy and EY for our shoot in Barcelona which brought Super Spy to life.”