San Francisco-based creative agency Eleven has announced two new hires, Michael de Wit and Ruben Martinez, as a new creative director and senior designer. 

The appointments come following a slew of new business wins and upcoming creative campaigns in 2021 across Eleven’s San Francisco, Chicago and New York locations.

With more than 20 years of experience in creative/art directing, de Wit will leverage his international experience working with renowned lifestyle brands like Vans, adidas, Oakley and Converse, to drive Eleven’s creative and new business approach in 2021. De Wit directed various praised campaigns and activations throughout his career in Amsterdam, Boston, New York and more, including Converse’s Made by you and adidas’ adidas Running x ISS.

“Michael and Ruben bring a wealth of international experience to Eleven,” said Mike McKay, Chief Creative Officer at Eleven. “Having worked on global brands like adidas, Vans, Coca-Cola and The North Face, they’ll help us creatively tap into cultures around the world for Samsung, CommonSpirit Health and many other clients.”

Martinez will build on Eleven’s design-focused foundation, bringing the agency decades of design expertise from working with brands such as Coca-Cola, Amazon and adidas. Today, Eleven is blending design, marketing and brand innovation, and Martinez has been tapped to support those capabilities with his unique campaign design experience. Martinez will be working with clients such as Casper, Cadre, The Kraken Rum, Samsung, Pella and Electrify America.

“Eleven's deep experience in brand design results in unique and thoughtful advertising comms work unlike many of our peers,” said Michele Sileo, Managing Director at Eleven. “Michael and Ruben's global experiences on brands of significance will make our bench that much stronger.”

De Wit will join McKay and five other creative directors immediately assuming responsibilities for Samsung and CommonSpirit Health while Martinez will work across a range of agency assignments. Additionally, de Wit will play a role in new business development, further extending Eleven’s reach and scope across verticals.