DoorDash and Jessica Biel makes lunch

Packing school lunches is hard. What do I pack? How much will it cost? Will my kid even eat it? These are just some of the thoughts going through parents minds the night before, or even the day-of Back-to-School.

The struggle is real, and with summer winding down, three in five parents have reported being stressed just thinking about packing kids lunches. To help combat the chaos of Back-to-School, DoorDash has partnered with actress and parent Jessica Biel to create Grab & Go Bento, bento-inspired lunches that parents can order right to their doorstep just in time for Back-to-School.

As part of DoorDash’s latest back-to-school campaign, directed by Chromista’s Gavin Bellour in partnership with DoorDash’s in-house creative studio, Superette, DoorDash partnered with Jessica Biel to create a hilarious spot that will resonate with parents nationwide. The home-grown style spot titled, Triple Threat, is an extension of Biel’s endearing presence on social media and her authentic product endorsements shot in her home.

DoorDash – Grab & Go Bento with Jessica Biel

Credits

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Agency Superette/San Francisco (In-House at DoorDash)
Production Company Chromista
Director Gavin Bellour

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Credits

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Agency Superette/San Francisco (In-House at DoorDash)
Production Company Chromista
Director Gavin Bellour
Executive Producer Adina Birnbaum
Executive Creative Director Mariota Essery
Talent Jessica Biel
Creative Director Rafael Segri
Creative Director Chris Allick

Producer Rhonda Vernet
Copywriter Erin Woolf
Copywriter Robert Cuff
DP Matt Lloyd / (DP)
Designer Eva Edgren
Production Designer Derrick Hinman
Executive Producer David Schiavone
Senior Producer Jeremy Lewis

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On working on the campaign, Gavin Bellour says: “Jessica is grounded, smart, and relatable, with a great sense of play and serious comedy chops. Mining the tone of the films was a lot of fun and, frankly, easy. She genuinely cares about this launch and helping families, so I simply wanted the film to build on her natural enthusiasm. We chose to add production value in a way that doesn’t call too much attention to itself and blend in an editing vocabulary borrowed from social media, which is something we’ve been playing with a lot at Chromista. It truly feels like we shot this at her home, which is what we were aiming for.”