Joining RadicalMedia is director Jonny Mass, an exciting visual storyteller based in Los Angeles.  

Mass has risen quickly in the ranks of the most sought-after car directors in the industry and has branched out into directing highly cinematic films in and out of the advertising industry. His BMW spot, starring Milo Ventimiglia was released on April 1 creating buzz.

Mass grew up in the desert of Arizona on high octane fuel and rock n’ roll. From the early age of 4 he became addicted to the adrenaline rush he got from holding the throttle of his dirt bike wide open painting the desert floor with his rear tire.  It wasn’t until his early teens that he discovered that same adrenaline rush at the skatepark when launched a successful YouTube channel eventually leading him to branded opportunities. One of those opportunities being the very first filmmaker to shoot in 8K resolution for Red Digital Cinema.

Since then he’s directed projects for leading brands including BMW, Porsche, Toyota, Hyundai, Facebook, Michelin, Kia, Porsche, Spotify, Sony, Mayer Elliott and Ducati to name a few.

Jonny Mass’ sole purpose in film is to tell engaging stories that are rooted in the action genre and aren’t afraid to take themselves too seriously… and he’d be lying if he told you it wasn’t his goal to blow shit up and to make you laugh in the process. 

A self-taught jack-of-all-trades who can write, direct, shoot, edit, and manage post production Jonny brings a high level understanding of how to tell a story frame by frame. Most importantly, he has a passion for film that is infectious to everyone he works with.