BITE Collective welcome award-winning director James Lovick to the roster. 

Lovick's passion is capturing real people and real food in his filmmaking creating intimate and authentic moments that also give you hunger pangs! He strikes a delicate balance between a premium high-end aesthetic whilst always bringing a sense of genuine warmth and humanity to his images. He has worked across a huge range of lifestyle brands such as Brittany Ferries, Volvo, Bentley as well as food products such as Baileys, Kenwood, Dorset Cereals and President Cheese. 

He was shortlisted for a Young Director Award for Shots in Cannes for his film Why This Road? for Charles Schwab and collected an Evcom Silver Screen award for Cinematography on his series of films for Dorset Cereals. He achieved recognition for his film for Volvo Open Water which highlighted global water pollution and most recently his work for Brittany Ferries OUI won Best Integrated Campaign at the 2022 Travel Awards. 

Lovick says of joining BITE; "I’m incredibly excited to be joining the roster at BITE. The collective has some of the finest and most accomplished talent in the food world who have inspired me so much in my film-making. I’m delighted to now be working alongside them and look forward to seeing what we can achieve together."  

Dom Seymour, Co-Founder & EP, BITE Collective says; “James is that rare breed who is as comfortable shooting in the open plains of the American midwest as in the relative confines of a tabletop studio in west London, he’s a versatile and talented filmmaker. His ability to weave storytelling with a passion for food not only adds authenticity and humanity to his films but also leaves the audience hungry for more. It's fantastic news that he's joining the BITE lineup, bringing his unique style that will undoubtedly resonate with brands looking to make a beautiful and impactful statement.”