Director and cinematographer Julia Pitch joins Greenpoint

Initially setting out to document her paintings with a handheld camera, Pitch noticed how the filmic process could dictate the tone in which her visual art was perceived. This technical journey has led her career path, including her work at Refinery 29, where she worked on the conceptualisation and execution of Webby Award-nominated projects Daughters of Paradise and Sound Off and helped scale their video department by generating millions of views through her work.

Pitch says of joining Greenpoint: “One of my core values as a director is fostering an environment on set that celebrates growth and allows people to thrive. With Greenpoint, I found that they not only share those values, but their work in the commercial field and the level of artistry inspires me, personally. Upon visiting their office, I immediately saw a family-like environment, and top-tier industry professionals make their work look natural and fun. I knew it would be a place where we could challenge each other to kick ass and make great work.”

Leah Donnenberg Ramia, Executive Producer at Greenpoint Pictures, remarks on Pitch's signing: “Julia is so inventive with the imagery she uses. She has a way of making anything stylish and elevated, whether she’s going for something intimate and inviting or aspirational and cool. She’s a true artist, and we’re happy she’s chosen to bring her artful eye and filmmaking talents to Greenpoint.”