Director, Dionne Loftus, has had a love for digital and traditional film formats for as long as she can remember.

Although directing is her sole priority, Loftus has bundles of experience as a producer, camera op, editor and creative consultant. This vast skill set has only expanded her vision as a director and affirms her comfortability in delivery formats for TV broadcasts, online and new media. Her desire to always work with new people has taken her across the Atlantic Ocean and back again.

Through her intimate yet stylised work, Loftus offers an authentic view of the subject, allowing the audience to experience empathy or a sense of representation. You’ll find candid direction, natural camerawork and film grain visuals to be somewhat of a signature for Loftus.

With a keen focus on fashion commercials, her clients include Vogue, Harrods, Whistles and other high profile names such as eBay and Sainsburys.

Anissa Payne – EP at NM Productions said: “Everyone here at NM is so happy to be partnering with Dionne, she is an immensely skilled director and her enthusiasm is palpable. We’re looking forward to an exciting year ahead."

Dionne Loftus – Director at NM Talent adds: “I am extraordinarily excited to be partnering with NM productions this year. They have been working with some incredible talent to produce next-level work and I feel very lucky to be aligned with them. The team are such a joy to be around, with a very innovative and exact approach to production, I’m very much looking forward to creating some amazing projects with them in 2024.”