DIESEL presents Unforgettable Denim
A new DIESEL story for a history-making season from Publicis Milan.
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DIESEL announces the launch of its Fall 2020 campaign, which is rooted into one of denim’s key, longstanding elements: memory.
Denim gets better with experience and becomes a sort of wearable record of the times you’ve had. The pen marks on the pocket? Doodles during a long flight to a faraway location. The scrape at the hem? From a night spent partying in Berlin. Denim collects these moments no matter what; not even 2020 can cancel a great pair of jeans.
In what has been a generation-defining year, DIESEL invites people—the world over—to celebrate the beautiful memories made in lieu of the plans that had to be put on hold, and wear these unexpected highlights with pride. For all the trips, events, parties, plans, ceremonies and more that could not take place in 2020, we are finding the opportunity to tell the surprise stories the connections that were made, the fun that was had, and the positive silver linings.
Credits
View on- Agency Publicis/Milan
- Production Company Anonymous Content/London
- Director Pantera
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Credits
View on- Agency Publicis/Milan
- Production Company Anonymous Content/London
- Director Pantera
- Music Sizzer Amsterdam
- Executive Producer Tor Fitzwilliams
- Producer James Greenall
- DP Jake Hunter
- Production Designer Bon Walsh
- Colorist Daniel Pallucca
- Music Supervisor Michael Bertoldini
- Art Director Arthur Amorim Monteiro
- Art Director Daniele Tesi
- Art Director Luca Villa
- Chief Creative Officer Cristiana Boccassini
- Copywriter Sebastian Arango
- Copywriter Nicolo Santovincenzo
- Global Chief Creative Officer Bruno Bertelli
- Global Creative Director Eoin Sherry
- Global Executive Creative Director Mihnea Gheorghiu
- Head of Art Costanza Rossi
- Head of TV Production Francesca Zazzera
- Producer Erica Lora-Lamia
- Producer Beatrice Pepe
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Publicis/Milan
- Production Company Anonymous Content/London
- Director Pantera
- Music Sizzer Amsterdam
- Executive Producer Tor Fitzwilliams
- Producer James Greenall
- DP Jake Hunter
- Production Designer Bon Walsh
- Colorist Daniel Pallucca
- Music Supervisor Michael Bertoldini
- Art Director Arthur Amorim Monteiro
- Art Director Daniele Tesi
- Art Director Luca Villa
- Chief Creative Officer Cristiana Boccassini
- Copywriter Sebastian Arango
- Copywriter Nicolo Santovincenzo
- Global Chief Creative Officer Bruno Bertelli
- Global Creative Director Eoin Sherry
- Global Executive Creative Director Mihnea Gheorghiu
- Head of Art Costanza Rossi
- Head of TV Production Francesca Zazzera
- Producer Erica Lora-Lamia
- Producer Beatrice Pepe
At the center of the Fall 2020 campaign is DIESEL’s new customizable denim collection. Through a special portal on www.diesel.com in select stores worldwide—clients will be able to personalize the leather tags on denim with something they could not participate this year. The intention is to commemorate what they did not do, and the memory-making moments that ensued in the absence of those plans. A birthday party called off? Celebrate it by remembering it. A surf trip postponed? Create a keepsake for what might have been and use it as inspiration to plan for a later date – always with your favorite, unforgettable denim.
The platform is multi-subject: dozens of video clips, with real life anecdotes, directed by Pantera of the production company Anonymous Content, will live online and on social media. Key visuals have been created by JP Bonino and will feature DIESEL watches and eyewear in addition to ready-to-wear.
The 2-month platform will follow the stories of various talents, influential figures including Evan Mock, the skateboarder and model. Normally a resident of New York City, he chose to enter isolation in Mallorca, Spain, reconnecting with nature. Julia Fox, an Italian-American actress, found unexpectedly restored love during lockdown. Donte Colley looked inward and became more active in fighting for what’s right. These individuals were photographed by RAYSCORRUPTEDMIND.
The creative concept and production of this campaign was provided by Publicis Italy.
