Courvoisier relaunch gets animated

Courvoisier is a brand that is synonymous with quality and excellence the world over. 

With a 200-year History and carte blanche with the vast Courvoisier archive collection Not To Scale directors Alasdair & Jock take us on a journey of visual delight. One that reveals both the captivating story behind the iconic drink itself and the positive life-affirming values that Courvoisier imbues. Using modern animation techniques, they’ve reworked the existing archive imagery and found footage with designed elements to create a post-modern visual style that is sympathetic to the heritage of the brand.

"We loved working with visionary Directors Al & Jock, who adeptly brought to life the rich story of Courvoisier in a joyful style, while remaining true to the brand DNA." Miranda Hart, Creative Strategy Director, Wonderworks.

Implementing carefully curated graphic shapes and motifs such as circles and triangles they infused the archive with elements that are evocative of modern graphic design. Using the new brand colours, A&J helped create a visual language that is both sophisticated and modern and will chime with Cognac drinkers worldwide. Stop motion elements add additional tactility and a unique feel to the film.

Picking important milestones in the Cognac’s history reinforces the significance of this quintessential brand. From Napoleon’s patronage through to the Belle Epoque and Folies Bergere right up to the modern day we are brought on a crafted journey of Joie de Vivre.

The camera works in harmony with the graphic elements of the film and was deliberately linear and fast to compliment the telling of the Courvoisier story and so creating a dynamic and compelling film.

Not To Scale produced both the Brand and also the Serve films, detailing the French Twist, for Courvoisier’s Brand relaunch.

“We love working with archive imagery and being able to adjust and almost ‘remix’ it to create a visual cocktail of our own.” said A&J.