Comcast wants the kids to dream on
Using an Aerosmith track as an inspiring anthem to young Olympic hopefuls everywhere, this ad transforms living rooms into swimming pools.
- Agency 72andSunny/Brooklyn
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In their living rooms, porches, and bedrooms, children watch the Olympics and dream about what it might be like for them.
They crowd around dinner tables and lie on rugs; they watch as athletes compete and within a second or two, they imagine themselves on the gymnasium floor, jumping through a floor routine. They dive into pools and slam basketballs into hoops, becoming their heroes. Sampling the Aerosmith track Dream On, the ad's sound design is spot on with the excitement, frustration, and activity that sports often provide.
Watching is Dreaming is a wonderfully made and surreal ad for Comcast and Xfinity, produced by Park Pictures and edited by Final Cut. Agency 72andSunny led the piece, and director AG Rojas brought a narrative that is inspiring, emotive, and surprising to life. The full campaign from 72andSunny consisted of 24 films, more than 100 print and digital assets, and a TikTok activation with 4.4B views and counting.