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- Agency Lucky Generals/London
- Production Company Rogue Films
- Director Stacy Wall
- Post Production The Mill/London
- Sound Design 750mph
- Music Adelphoi Music
- Producer Maddy Easton
- Editor Rachael Spann
A young mother comes home from work with a bag of treats from Co-Op, serenaded by a new composition of The Fairytale of New York, performed by the BTM Brass Band. The band surrounds her and her family as she shares the sweets, zooming out on the Christmastime decorations and shining instruments.
Co-op’s mission is expertly reflected in the small, intimate family moment. Including the charity and organizations benefiting from a purchase is a brilliant way to highlight the impact of Co-Op. Ideals aside, the heartfelt music by BTM Brass Band, recorded and produced by Adelphoi Music at the Band’s studio in Wales, makes this ad beautiful and memorable.