Radium Adds Editor Peter Tarter to Talent Pool While Director of Editorial Brad Wetmore Heads West to Radium’s Newly-Built Santa Monica Studio
Digital studio Radium, Santa Monica/San Francisco/Dallas, announces the addition of top senior editor Peter Tarter to its editorial talent pool. Tarter joins Radium’s Dallas team after working in Los Angeles at creative editorial houses Jigsaw, Rock Paper Scissors, Spot Welders, and most recently, Cutters. Although Tarter now calls Dallas home, he is able to work from any of Radium’s studios, as well as on location with clients.
“We’re very excited to have Peter join Radium,” notes Head of Creative David Bates. “Peter is a consummate team player, embracing our Design, VFX, and Animation chops with ease. Adding him to the very talented editorial lineup we already have in place really raises our collective game to a new level.
Tarter brings more than 16 years of editorial experience to Radium, including noted spots for Chrysler, GM, AT&T and Thomasville, among others. He has also cut music videos for high profile performers like Velvet Revolver and Eric Clapton. Tarter’s work has won multiple awards, including a MVPA for “Bullfight,” a short film from Chuck Leal and Matt Donaldson. This spring, Pontiac “Spy Hunter” was Ad Critic’s Best Spot for more than three weeks, and received extensive industry and consumer praise. In his short time at Radium, Peter Tarter has already cut spots for top agencies Publicis, UPROAR! Tracy Locke and TM.
Tarter’s path to the top of the editorial ladder could be described as, “less than conventional”. He earned a Bachelor's degree in Psychology before working stints as a meat truck driver, dock worker, and therapist. He modeled for Calvin Klein, danced in music videos, and acted in commercials before falling in love with the technology that made it all possible. Peter also admits cutting film is an addictive habit, and resorts to cutting hedges, grass and hair when he's not in the studio. When he’s not cutting, he’s pursuing other hobbies, which include training for triathlons, snowboarding and surfing. “I am really excited to join the great edit team at Radium,” says Tarter, “I love what I do, and Radium gives me the opportunity to cut in many different cities with so many great clients.”
In other Radium editorial news, Director of Editorial Brad Wetmore has moved back to Los Angeles, to operate out of Radium’s new Santa Monica facility. By moving to Los Angeles, Wetmore is really returning to his roots. He started his editing career in Los Angeles and was an integral part of the brand launch campaigns for Apple Computer and Jack-in-the-Box. His experience with automobile campaigns led him from LA to Detroit to Tokyo, editing for GM, Dodge and Infiniti. He's worked with virtually every top agency, including Deutsch, Goodby Silverstein & Partners, and TBWA\Chiat\Day. Also of note is his career work as a studio musician, which formerly landed him as GM/ Executive Producer at Elias Associates in LA. He's happy to be back in Southern California after his tenure in Dallas.
Says Wetmore, "I hope I donullt say, "ya'll' in LA! I'm proud to be a part of the Radium team wherever I hang my hat… I mean, live."
Radium is an evolving artist-driven studio that includes filmmakers, artists and designers focused on creativity and innovative solutions. We embrace a shared creative role with our clients to produce ground-breaking work. Our VFX background enables us to provide a strong technological foundation in designing original solutions for the expanding world of advertising. The Santa Monica, San Francisco and Dallas studios are able to apply resources across an integrated pipeline. We are devoted to maintaining an intimate boutique environment that nourishes the creative spirit.
For Details, Contact: Virginia Scripps, Kim Orchen Cooper
Press Kitchen (310) 821-1698