Inspiration
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CANNES CONTENDERS 2023
Cannes Contenders: USA
Hani Selim, EP/Managing Partner of Durable Goods shares this year's work from the US that reminds him what good quality advertising looks like, including some cute canine Cannes contenders and smooth moves from Miles Teller.
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Chevrolet Mrs Hayes
Commonwealth//McCann hit the mark - and the heartstrings - with its holiday campaign for Chevy. It is long-form brand storytelling at its finest and beautifully captures the automotive brand's generational connections through time.
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- Agency Commonwealth//McCann/Detroit
- Production Company division7
- Director Joshua Kissi
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Credits
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- Agency Commonwealth//McCann/Detroit
- Production Company division7
- Director Joshua Kissi
- Editor Cabin Editing Company
- Managing Director Kamila Prokop
- Managing Director David Richards
- Founder Patrick Milling-Smith
- Founder Brian Carmody
- Chief Operating Officer Andrew Colon
- Head of Production Alex Hughes
- Bidding Producer Gillian Altman
- Producer Sara D'Alessio
- Production Manager Katie Murphy
- DP Patrick Golan
- Production Designer Alessandro Marvelli
- Chief Creative Officer Matt Canzano
- Senior Producer Mike Olk
- Editor Nathan Rodgers
- Editorial Producer Brittany Carson
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Credits
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- Agency Commonwealth//McCann/Detroit
- Production Company division7
- Director Joshua Kissi
- Editor Cabin Editing Company
- Managing Director Kamila Prokop
- Managing Director David Richards
- Founder Patrick Milling-Smith
- Founder Brian Carmody
- Chief Operating Officer Andrew Colon
- Head of Production Alex Hughes
- Bidding Producer Gillian Altman
- Producer Sara D'Alessio
- Production Manager Katie Murphy
- DP Patrick Golan
- Production Designer Alessandro Marvelli
- Chief Creative Officer Matt Canzano
- Senior Producer Mike Olk
- Editor Nathan Rodgers
- Editorial Producer Brittany Carson
Anheuser-Busch Hold
When you're on hold with customer service, dance like no one's watching. Why not? This 2023 Super Bowl spot from agency Anomaly is clever, simple, and super relatable. It also taps into the ethos of pop culture and social media, featuring Top Gun: Maverick and Footloose star Miles Teller, his wife Keleigh Sperry, and their French bulldog Bugsy sharing the simple pleasures of life from the comfort of their own home.
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Credits
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- Agency Anomaly/New York
- Production Company Reset
- Director Trey Edward Shults
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Credits
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- Agency Anomaly/New York
- Production Company Reset
- Director Trey Edward Shults
- Executive Producer Michael Garza
- Editing Arcade Edit
- Editor Jeff Ferruzzo
- Editor Alison Mao
- Senior Post Producer Andrew Cravotta
- Executive Producer Sila Soyer
- Executive Producer Crissy DeSimone
- Colorist Damien Van Der Cruyssen
- Post Production The Mill/New York
- Executive Creative Director Gavin Wellsman
- Producer Katharine Mulderry
- Sound Design/Audio Mix Wave Studios/USA
- Sound Designer/Audio Mixer Aaron Reynolds
- Executive Producer Vicky Ferraro
- Remix/Music Clearance Human Music & Sound Design/USA
- Creative Director/Supervisor Mike Jurasits
- Executive Producer James Dean Wells
- DP Adam Newport-Berra | (DP)
- Remix Composer Sidney Kennedy
- Copywriter Alex Ledford
- Creative Director Nick Alcock
- Creative Director Taylor Green
- Creative Director Conor Hagan
- Creative Director Cori Johnson
- Executive Creative Director Jaclyn Rink Crowley
- Global Chief Creative Officer Mike Byrne
- Head of Production Dan Blaney
- Senior Producer Mateus DeFaria
- Talent Miles Teller
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Credits
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- Agency Anomaly/New York
- Production Company Reset
- Director Trey Edward Shults
- Executive Producer Michael Garza
- Editing Arcade Edit
- Editor Jeff Ferruzzo
- Editor Alison Mao
- Senior Post Producer Andrew Cravotta
- Executive Producer Sila Soyer
- Executive Producer Crissy DeSimone
- Colorist Damien Van Der Cruyssen
- Post Production The Mill/New York
- Executive Creative Director Gavin Wellsman
- Producer Katharine Mulderry
- Sound Design/Audio Mix Wave Studios/USA
- Sound Designer/Audio Mixer Aaron Reynolds
- Executive Producer Vicky Ferraro
- Remix/Music Clearance Human Music & Sound Design/USA
- Creative Director/Supervisor Mike Jurasits
- Executive Producer James Dean Wells
- DP Adam Newport-Berra | (DP)
- Remix Composer Sidney Kennedy
- Copywriter Alex Ledford
- Creative Director Nick Alcock
- Creative Director Taylor Green
- Creative Director Conor Hagan
- Creative Director Cori Johnson
- Executive Creative Director Jaclyn Rink Crowley
- Global Chief Creative Officer Mike Byrne
- Head of Production Dan Blaney
- Senior Producer Mateus DeFaria
- Talent Miles Teller
March For Our Lives Thoughts and Prayers
More goodness from McCann, this time for the youth-led movement March For Our Lives. The PSA delivers a visually arresting anti-gun violence message that doesn’t mince words. It’s an important PSA for an important cause in such a crucial time in our society.
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Credits
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- Agency McCann/New York
- Production Company m ss ng p eces
- Director JJ Augustavo (JonJon)
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Credits
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- Agency McCann/New York
- Production Company m ss ng p eces
- Director JJ Augustavo (JonJon)
- Chief Creative Officer Pierre Lipton
- Chief Creative Officer Shayne Millington
- Group Creative Director Pebble Goh
- Group Creative Director Ethan Schmidt
- Creative Director Reto Oetterli
- Chief Production Officer Aaron Kovan
- Producer Liz O'Connor
- Head of Music Eric David Johnson
- Music Producer Colleen Dahlstrom
- Creative Director Ryan Barrett
- Editor James Duffy
- Finishing Producer Mark Reyes
- Post Company NO6
- Sound Designer/Senior Audio Mixer Glen Landrum
- Audio Producer Cammie Mcgarry
- Colorist Jenny Montgomery
- Jr. Music Producer Madison Rowe
- Producer Charlotte Delon
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Credits
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- Agency McCann/New York
- Production Company m ss ng p eces
- Director JJ Augustavo (JonJon)
- Chief Creative Officer Pierre Lipton
- Chief Creative Officer Shayne Millington
- Group Creative Director Pebble Goh
- Group Creative Director Ethan Schmidt
- Creative Director Reto Oetterli
- Chief Production Officer Aaron Kovan
- Producer Liz O'Connor
- Head of Music Eric David Johnson
- Music Producer Colleen Dahlstrom
- Creative Director Ryan Barrett
- Editor James Duffy
- Finishing Producer Mark Reyes
- Post Company NO6
- Sound Designer/Senior Audio Mixer Glen Landrum
- Audio Producer Cammie Mcgarry
- Colorist Jenny Montgomery
- Jr. Music Producer Madison Rowe
- Producer Charlotte Delon
The Farmer's Dog Forever
The most popular Super Bowl spot of 2023, according to USA Today's Ad Meter, is also high on my list. The dog food delivery upstart’s first-ever big-game advertisement is a fresh and soulful piece of creative, with all the hallmarks of classic Super Bowl advertising: a sweet and soulful journey through time with man's best friend.
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- Agency Client Direct
- Production Company Sanctuary Content
- Director Goh Iromoto
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- Agency Client Direct
- Production Company Sanctuary Content
- Director Goh Iromoto
- Executive Producer Noah Thomason
- DP Alexis Zabe
- Production Designer Chris Jones / (Production Designer)
- Editing Cartel
- Managing Director Lauren Bleiweiss
- Executive Producer Evyn Bruce
- Editor Sophia Lou
- VFX/Finishing Transformer
- Color Royal Muster
- Executive Producer Thatcher Peterson
- Producer Christina De Guzman
- Colorist Gregory Reese
- Music Supervision Good Ear Music Supervision (GEMS)
- Audio Post Sound Lounge
- Executive Producer Dana Villarreal
- Audio Mixer Tom Jucarone
- Assistant Editor Grant Hall
- Senior Post Producer Caroline Anguiano
- Head of Production Emily Avoujageli
- VFX Lead/Flame Artist Casey Price
- Creative Director/Director of Brand Design/Copywriter Sophie Forman
- Director of Content/Copywriter Teressa Iezzi
- Executive Producer Sherri Levy
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- Agency Client Direct
- Production Company Sanctuary Content
- Director Goh Iromoto
- Executive Producer Noah Thomason
- DP Alexis Zabe
- Production Designer Chris Jones / (Production Designer)
- Editing Cartel
- Managing Director Lauren Bleiweiss
- Executive Producer Evyn Bruce
- Editor Sophia Lou
- VFX/Finishing Transformer
- Color Royal Muster
- Executive Producer Thatcher Peterson
- Producer Christina De Guzman
- Colorist Gregory Reese
- Music Supervision Good Ear Music Supervision (GEMS)
- Audio Post Sound Lounge
- Executive Producer Dana Villarreal
- Audio Mixer Tom Jucarone
- Assistant Editor Grant Hall
- Senior Post Producer Caroline Anguiano
- Head of Production Emily Avoujageli
- VFX Lead/Flame Artist Casey Price
- Creative Director/Director of Brand Design/Copywriter Sophie Forman
- Director of Content/Copywriter Teressa Iezzi
- Executive Producer Sherri Levy
Miller Lite/Coors Light The High Stakes Beer Ad
This is a fantastic spot from Droga5 that's simply a joy to watch. It has comedy, cinematic action, and lots of easter eggs for the spot's interactive component, which was part of a cross-promotional sweepstake with DraftKings.
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- Agency Droga5/New York
- Production Company ProdCo
- Director Ian Pons Jewell
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- Agency Droga5/New York
- Production Company ProdCo
- Director Ian Pons Jewell
- Executive Producer Maddi Carlton
- Editing The Den Editorial
- Editor Tobias Suhm
- Executive Post Producer Jennifer Mersis
- Senior Post Producer Kortney Rubottom
- VFX Framestore/New York
- Creative Director VFX Martin Lazaro
- Executive VFX Producer Heino Henning
- Color Company 3/New York
- Colorist Tim Masick
- Color Producer Ryan Moncrief
- Music/Sound Design/Mix String and Tins
- Music Supervision Lawrence Kendrick
- Music Supervision Laura-Leigh Smith
- Sound Designer/Audio Mixer Lawrence Kendrick
- Sound Designer/Audio Mixer Jim Stewart / (Audio Mixer)
- Head of Production Matt Sanders / (Head of Production)
- Producer Doochy Moult
- DP Mauro Chiarello
- Assistant Editor Evan Carp
- Composer Joseph Alexander
- Sound Designer/Audio Mixer Nigel Manington
- Art Director Grant Bauley
- Associate Producer Matthew Mintz
- Chief Creative Officer Scott Bell
- Copywriter Nathan Bennett
- Executive Creative Director Chris Colliton
- Executive Creative Director Kevin Weir
- Executive Producer Dave Stephenson
- HP Ruben Mercadal
- HP Jennifer Mann
- Senior Art Director Ethan Bennett
- Senior Copywriter Blake Morris
- Senior Producer Kyla Bridge
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Credits
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- Agency Droga5/New York
- Production Company ProdCo
- Director Ian Pons Jewell
- Executive Producer Maddi Carlton
- Editing The Den Editorial
- Editor Tobias Suhm
- Executive Post Producer Jennifer Mersis
- Senior Post Producer Kortney Rubottom
- VFX Framestore/New York
- Creative Director VFX Martin Lazaro
- Executive VFX Producer Heino Henning
- Color Company 3/New York
- Colorist Tim Masick
- Color Producer Ryan Moncrief
- Music/Sound Design/Mix String and Tins
- Music Supervision Lawrence Kendrick
- Music Supervision Laura-Leigh Smith
- Sound Designer/Audio Mixer Lawrence Kendrick
- Sound Designer/Audio Mixer Jim Stewart / (Audio Mixer)
- Head of Production Matt Sanders / (Head of Production)
- Producer Doochy Moult
- DP Mauro Chiarello
- Assistant Editor Evan Carp
- Composer Joseph Alexander
- Sound Designer/Audio Mixer Nigel Manington
- Art Director Grant Bauley
- Associate Producer Matthew Mintz
- Chief Creative Officer Scott Bell
- Copywriter Nathan Bennett
- Executive Creative Director Chris Colliton
- Executive Creative Director Kevin Weir
- Executive Producer Dave Stephenson
- HP Ruben Mercadal
- HP Jennifer Mann
- Senior Art Director Ethan Bennett
- Senior Copywriter Blake Morris
- Senior Producer Kyla Bridge
Amazon Buddies
More Cannes-worthy canines and a great example of successful social media marketing from Amazon, as we take a moment to reflect on how our return to normalcy in a post-pandemic world affects our beloved pets who are coping with separation anxiety.
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- Agency Client Direct
- Production Company Hungry Man
- Director Wayne McClammy
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- Agency Client Direct
- Production Company Hungry Man
- Director Wayne McClammy
- Managing Director Mino Jarjoura
- Executive Producer Dan Duffy
- Editing The Den Editorial
- Editor Matthew Hilber
- Executive Post Producer Jennifer Mersis
- Head of Production Kristina Thoegersen
- VFX/Color The Mill/Los Angeles
- Creative Director VFX Alexander Candlish
- Senior Executive Producer Anastasia von Rahl
- Senior VFX Producer Heather Johann
- Colorist Paul Yacono
- Executive Color Producer Krista Friedman
- Senior Color Producer Denise Brown
- Sound Design/Mix Beacon Street Studios
- Sound Designer/Audio Mixer Rommel Molina
- Audio Executive Producer Kate Vadnais
- Executive Producer Rick Jarjoura
- DP Dion Beebe
- Production Designer Robb Buono
- Junior Editor Nic Watkins
- Post Producer Cristina Matracia
- Creative Director David Lord
- Creative Producer Keisha Harris
- Executive Creative Producer Leila Gage
- Global Executive Creative Director Jo Shoesmith
- Global HP David Connell
- Group Creative Director Tom Pettus
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Credits
powered by
- Agency Client Direct
- Production Company Hungry Man
- Director Wayne McClammy
- Managing Director Mino Jarjoura
- Executive Producer Dan Duffy
- Editing The Den Editorial
- Editor Matthew Hilber
- Executive Post Producer Jennifer Mersis
- Head of Production Kristina Thoegersen
- VFX/Color The Mill/Los Angeles
- Creative Director VFX Alexander Candlish
- Senior Executive Producer Anastasia von Rahl
- Senior VFX Producer Heather Johann
- Colorist Paul Yacono
- Executive Color Producer Krista Friedman
- Senior Color Producer Denise Brown
- Sound Design/Mix Beacon Street Studios
- Sound Designer/Audio Mixer Rommel Molina
- Audio Executive Producer Kate Vadnais
- Executive Producer Rick Jarjoura
- DP Dion Beebe
- Production Designer Robb Buono
- Junior Editor Nic Watkins
- Post Producer Cristina Matracia
- Creative Director David Lord
- Creative Producer Keisha Harris
- Executive Creative Producer Leila Gage
- Global Executive Creative Director Jo Shoesmith
- Global HP David Connell
- Group Creative Director Tom Pettus
