BMW is a Joy At First Sight
Serviceplan Dubai craft Ramadan ad for BMW Middle East.
Agency Serviceplan Dubai teamed up with BMW Middle East on their 2021 BMW Ramadan campaign.
Joy At First Sight is a beautiful 60’ online film made to celebrate the holy month of Ramadan by taking viewers on a metaphorical journey to the Moon.
In the spot, the eternal glow of Ramadan meets Sheer Driving Pleasure. Ramadan is an auspicious month-long festival during which up to 1.8 billion Muslims worldwide don’t eat or drink between sunrise and sunset.
Joy At First Sight distills into a cinematic journey, the collective anticipation in Muslims around the world to get a glimpse of the young crescent moon.
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- Agency Serviceplan Group/Dubai
- Production Company Bigfoot Films/Dubai
- Director Alan Masferrer
- Executive Creative Director Akhilesh Bagri
- Head of Arabic Copywriter Khalil Haddad
- Executive Producer Aly Seifelnasr
- Producer Yanny Sanchez
- Creative Director Andre Couto
- Senior Art Director Kenneth Barnes