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Agency Serviceplan Dubai teamed up with BMW Middle East on their 2021 BMW Ramadan campaign.
Joy At First Sight is a beautiful 60’ online film made to celebrate the holy month of Ramadan by taking viewers on a metaphorical journey to the Moon.
In the spot, the eternal glow of Ramadan meets Sheer Driving Pleasure. Ramadan is an auspicious month-long festival during which up to 1.8 billion Muslims worldwide don’t eat or drink between sunrise and sunset.
Joy At First Sight distills into a cinematic journey, the collective anticipation in Muslims around the world to get a glimpse of the young crescent moon.
Credits
powered by
- Agency Serviceplan Group/Dubai
- Production Company Bigfoot Films/Dubai
- Director Alan Masferrer
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Credits
powered by
- Agency Serviceplan Group/Dubai
- Production Company Bigfoot Films/Dubai
- Director Alan Masferrer
- Executive Creative Director Akhilesh Bagri
- Head of Arabic Copywriter Khalil Haddad
- Executive Producer Aly Seifelnasr
- Producer Yanny Sanchez
- Creative Director Andre Couto
- Senior Art Director Kenneth Barnes
Show full credits
Credits powered by
Credits
powered by
- Agency Serviceplan Group/Dubai
- Production Company Bigfoot Films/Dubai
- Director Alan Masferrer
- Executive Creative Director Akhilesh Bagri
- Head of Arabic Copywriter Khalil Haddad
- Executive Producer Aly Seifelnasr
- Producer Yanny Sanchez
- Creative Director Andre Couto
- Senior Art Director Kenneth Barnes
