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Just in time for the holidays, ServiceNow the leading digital workflow company that makes work, work better for people, is launching its latest campaign, Let’s workflow it, featuring the “CEO of the North Pole” himself! 

Let’s workflow it is a call to action for C-suite everywhere to see what’s possible when digital workflows help simplify the complexities in their businesses.

The campaign shows how digital workflows transform even the most famously reliable of operations – starting with Santa’s Workshop. After a particularly challenging year for Santa Claus as “CEO,” he and his workshop become re-energized by the possibilities that digital workflows have for making his operation more resilient as he works to deliver joy to millions of children around the globe.

ServiceNow – Let’s Workflow It

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Led by agency partner BBDO San Francisco the new campaign is a light-hearted nod to the many real challenges addressed by C-suite today, and states that “Whatever your business is facing, let’s workflow it.”  

In 2020, businesses have faced significant challenges – from adapting to remote work and disrupted value chains to navigating unprecedented economic, social and political changes. This has forced leaders not just to re-examine how their businesses are run, but to pivot their business models. ServiceNow provides C-suite leaders and business decision makers with digital workflow solutions that make work, work better for people. 

In addition to ServiceNow’s impact on Santa’s Workshop, the company has recently partnered with the NBA, Uber and Zoom to deliver workflow solutions, including COVID-19 safety protocols to aid in the safe return to the workplace, customer service management, and IT platform management. 

The full 360 national campaign will roll out beginning 24th November, through Q1 of 2021, with spots airing during Thanksgiving Day NFL and Christmas Day NBA.

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