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Behr have launched a new campaign last week called Hearing Things.
In the ad, a woman’s insecurity about the poor state of her walls begins to infiltrate her every thought, until she’s mishearing harmless comments from people in her life as criticisms.
The ad is part of Behr’s 360 Should’ve Used Behr campaign that takes real, relatable anxieties around home decor and exaggerates them with humour. The insight being reflected here is one that is seen across social media: “housebarrassment", our homes are a reflection of ourselves and when they’re not right, it can be hard to know what to do about it, and just downright embarrassing.
Behr leaned into the creativity of on-screen improv talent, who took scripted scenarios and elevated them with in-the-moment lines alongside their screen partners. A second ad called Domino Effect is set to launch on April 17.
Credits
powered by
- Agency TBWA Chiat Day/Los Angeles
- Production Company SMUGGLER
- Director Benji Weinstein
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Credits
powered by
- Agency TBWA Chiat Day/Los Angeles
- Production Company SMUGGLER
- Director Benji Weinstein
- Editorial Union Editorial
- Color Company 3/Los Angeles
- VFX Union VFX
- Chief Creative Officer Renato Fernandez
- Executive Director of Production Anh-Thu Le
- Group Creative Director Jason Karley
- Creative Director Jeff O'Keefe
- Copywriter Dylan Cimo
- Art Director Dan Hales
- Creative Stew Tribe
- Senior Producer Scott Welch
- Executive Producer Drew Santarsiero
- Line Producer Jason Manz
Credits
powered by
- Agency TBWA Chiat Day/Los Angeles
- Production Company SMUGGLER
- Director Benji Weinstein
- Editorial Union Editorial
- Color Company 3/Los Angeles
- VFX Union VFX
- Chief Creative Officer Renato Fernandez
- Executive Director of Production Anh-Thu Le
- Group Creative Director Jason Karley
- Creative Director Jeff O'Keefe
- Copywriter Dylan Cimo
- Art Director Dan Hales
- Creative Stew Tribe
- Senior Producer Scott Welch
- Executive Producer Drew Santarsiero
- Line Producer Jason Manz
“We’re always looking for humorous, relatable ways to inspire people to paint, spray and stain. Our new advertising campaign reminds people that they don’t need to settle any more, it’s easy to transform your home with the most trusted paint brand in the industry,” said Jodi Allen, Behr Global Chief Marketing Officer.
“When the spaces we live in aren’t realized to their full potential, we know it, we feel it, deep down, even if we might try to convince ourselves otherwise. We had a lot of fun mining the comedic potential in that state of denial,” adds Jeff O’Keefe, TBWA\Chiat\Day LA Creative Director.
“It was crucial to stay rooted in real insights, and that’s what makes this new work feel like a natural evolution of last year’s campaign,” adds Dylan Cimo, TBWA\Chiat\Day LA Senior Copywriter.
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