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Animated design studio ATKPLN has teamed with Texas-based energy company Oncor, for a new campaign where colourful characters enliven a young audience on the importance of boat safety. 

With a team of artists that effectively operate as 8-year-olds trapped in adult bodies, ATKPLN brings a refreshing youthful energy to the spot with ease, matching elevated character design with a sprightly cinematic animation style that gives kids an important safety message with a dose of entertainment.

The narration by Buck, the Oncor Truck, takes us back to Saturday morning cartoons, with engaging characters urging boat passengers to be aware of their surroundings to enjoy a safe sailing adventure. 

OnCor – Boat Safety

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The spot marks an ongoing collaboration between ATKPLN and Oncor, having previously worked together on two campaigns, including the #KeepAwayFromPowerLines campaign in 2018. 

With the creative shorthand gained from hour-long kickoff calls and wrap dinners, the talented Oncor creative team reunited with ATKPLN with excitement for a fresh look. 

The new spot gives the character design a 2022 “glow up” from the 2018 campaign, matching the quality of animation kids see on their favourite animated movie that they’ve watched for the 115th time.

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