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The Home Office: Tackling Hate Crime

A new campaign through M&C Saatchi London which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime.

by shots on 31^st October 2018

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Home Office – The Home Office: Tackling Hate Crime

Credits

Agency M&C Saatchi London
Production Company Knucklehead

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Credits

Agency M&C Saatchi London
Production Company Knucklehead
Sound Design Jungle
Post Production Stitch
Post Production 1920
Art Director Daniel Seager
Copywriter Simon Dicketts
Designer Megan Fowler

Photographer Joey L
Director Charlotte Regan
Photography Agency

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The Home Office today launches its latest campaign, created by M&C Saatchi London, which aims to communicate that targeting someone with verbal, online or physical abuse because of their race, religion, disability, sexual orientation or transgender identity may be a hate crime.

In the 60-second spot, directed by this year's shots Awards New Director of the Year, Charlotte Regan, we see a variety of people targeted for abuse, with the faces of the perpetrators replaced by police e-fit style images.

The TV campaign breaks today with display and outdoor, an example of which is below, across England and Wales from the 5th of November.

Connections

Agency M&C Saatchi London
Post Production STITCH
Post Production 1920
Production Knucklehead
Sound Design Jungle
Art Director Daniel Seager
Copywriter Simon Dicketts
Director Charlotte Regan
Photography Agency Patricia Mcmahon Photography

Unlock this information and more with a Source membership.

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