What’s the best ad campaign you’ve seen recently?
I really love Libresse's #bloodnormal because the idea is super out-of-the-box and it has gained a lot of traction. By showing blood in a [sanitary towel] advert it breaks the boundaries. I love breaking boundaries.


What website(s) do you use most regularly and why?
I use Booooooom, NOWNESS and Vimeo. I’m very inspired by art/photography and I love anything visually pleasing. 

What’s the most recent piece of tech that you’ve bought and why?
I recently bought a LomoKino camera. It is in-between a photography camera and a video camera. I love taking moments and making them last for ever. However I am often sad when I want to see the scene taking place in motion but not give away too much either.  This camera captures a memory perfectly.



Facebook, Instagram or Twitter?

I use Instagram and Facebook only as I hate words. I love telling a story through a posted image rather than a sentence.

What’s your favourite app on your phone and why?

Photoshop Mix - it helps me test-edit images. Plus I’m quite geeky so I love to experiment with random effects.

What’s your favourite TV show and why?

I'm not going to lie, I saw Killing Eve and it has just blown me away. I watched all the episodes back to back. The stories cleverly intertwine with each episode and it is so unpredictable. 


What film do you think everyone should have seen?
Diva (1981).


Where were you when inspiration last struck?

I mostly get inspired when I’m really bored and doing really normal things like long walks in the countryside. 
If there was one thing you could change about the advertising industry, what would it be?

I would embrace the imperfections. 

What or who has most influenced your career and why?

I don’t really have any influences. I would rather inspire myself. 

Tell us one thing about yourself that most people won’t know…

I’m obsessed with stags.


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