The shots Awards 2018 Winners Part One; The Work
All the amazing work that won at last night's shots Awards 2018 ceremony in London.
Last night [Thursday October 18] saw a selection of the best campaign work launched by brands and advertisers, awarded for outstanding creativity and innovative execution over the past year.
Below is a list of the work that picked up prizes at the shots Awards 2018, held at 8 Northumberland Avenue, work which was initially nominated by the shots editorial team before going on to be judged by an international panel of industry experts from the global advertising community.
Huge congratulations to all of those who picked up trophies at the event.
You can view all of the winning - as well as the shortlisted - work by viewing our dedicated Slate page, and to see the full list of winning people and companies, click here.
Best Use of Music in a Commercial
Gold: Apple Welcome Home
Agency: TBWAMedia Arts Lab, Los Angeles
Production: MJZ, Los Angeles
Director: Spike Jonze
Music Licensing: Squeak E Clean Productions, Los Angeles
"A seamless integration of music with choreography, lighting and effects... but then it's Spike Jonze so you would expect nothing less."
Johnnie Frankel, EP, Rattling Stick
Silver: BT Plus Song
Agency: AMV BBDO, London
Production: Pulse Films, London
Director: thirtytwo
Bronze: Volvo Favourite Things
Agency: Forsman & Bodenfors, Stockholm
Production: Anonymous Content, Los Angeles
Director: Johnny Green
Music Supervisor: Jenny Ring
To see all the winning and shortlisted work for this category, please click here.
Best Use of Sound Design in a Commercial
Gold: Nike Nothing Beats a Londoner
Agency: Wieden+Kennedy, London
Production Company: Riff Raff Films, London
Director: Megaforce
Sound Design Company: 750mph, London
Sound Designer: Sam Ashwell
"Incredible craft. A lot of thought has gone into making this fresh and original. The sound has played a major role in the film's excellence in craft."
Richard Denney, ECD, St Luke's
Silver: Audi Cooling Down
Agency: BBH, London
Production Company: Pulse Films, London
Director: Dan DiFelice
Sound Design Company: String and Tins, London
Sound Designer: Will Cohen
Bronze: BBC Sounds Like Wimbledon
Agency: BBC Creative, London
Production Company: Moxie Pictures, London
Director: Neil Gorringe
Sound Design Company: ENVY, London
Sound Designer: Rich Martin
To see all the winning and shortlisted work for this category, please click here.
Best Use of Animation in a Commercial
Gold: BBC One The Supporting Act
Agency: BBC Creative, London
Production: Blinkink at Blink, London
Director: Elliot Dear
"A great one. The story from the agency is great and all the choices that the director made in his art direction, character design and choices of lighting and process is first rate. Add in a fun song and you have a special one here."
Michael Feder, MD, Hornet
Silver: Edeka Christmas 2117
Agency: Jung von Matt, Hamburg
Production: MJZ, London
Director: Matthijs van Heijningen
Bronze: JD.com Joy & Heron
Agency: 180.ai, Beijing
Production: Passion Pictures, London; Passion Pictures, Melbourne
Director: Kyra & Constantin
To see all the winning and shortlisted work for this category, please click here.
Branded Entertainment of the Year – One-off Project
Gold: Liberty Global A Report of Connected Events
Agency: Nuna9, London
Production: PostPanic, Amsterdam
Director: Mischa Rozema
"A beautiful film, beautifully done."
Danielle Trivisonno, CCO - The Americas, POSSIBLE
Silver: Rag & Bone Why Can't We Get Along
Agency: Rag & Bone, New York
Production: 1stAveMachine, New York
Directors: Benjamin Millepied; Aaron Duffy; Bob Partington
Bronze: Teperberg Winery Wine
Agency: McCann, Tel Aviv
Production: Green Productions, Tel Aviv
Director: Tal Zagreba
To see all the winning and shortlisted work for this category, please click here.
Branded Entertainment of the Year – Series
Gold: Tourism Australia Dundee: The Son Of A Legend Returns Home
Agency: Droga5, New York
Production: Revolver/Will O’Rourke & Biscuit Filmworks
Director: Steve Rogers
"Always very hard to get the balance right in this category. Too little relevance and it's pure entertainment, too much brand and the audience switches off. This campaign found the sweet spot. Great idea, brilliantly written, brilliantly performed, with the product woven seamlessly throughout. Branded entertainment at its best."
Russell Schaller, ECD, Cheil UK
Silver: Mars Inc. Regrets To Fight Regret
Agency: Energy BBDO, Chicago
Production: Flare, Chicago
Directors: German Mairen; Marcos Mijan; Ross Bolidai; Daniel Ryan
Bronze: Land Rover The Dragon Challenge
Agency: Spark44, London
Production: Carnage, London
Directors: Sam Brown; Tom Barbor-Might
To see all the winning and shortlisted work for this category, please click here.
Music Video of the Year
Gold: Childish Gambino This Is America
Production: Doomsday Entertainment, Los Angeles
Director: Hiro Murai
Commissioner: n/a
Record Company: RCA
"Flawless performances, visually arresting, new and different, already being copied. By far the most interesting music video in years. Superb concept, beautifully put together."
Kayt Hall, EP, Cut+Run
Silver: Sevdaliza Shahmaran
Production: Compulsory, London
Director: Emmanuel Adjei
Commissioner: n/a
Record Company: n/a
Bronze: Young Fathers Holy Ghost
Production: Pulse Films, London
Director: Oscar Hudson
Commissioner: Theresa Adebiyi for Ninja Tune
Record Company: Ninja Tune; Big Dada; Anticon
To see all the winning and shortlisted work for this category, please click here.
Charity/PSA Campaign of the Year
Gold: The ALS Association Project Revoice
Agency: BWM Dentsu, Sydney
Production: FINCH, Sydney
Director: Brett Ludeman
"Innovation. Inspiration. Giant idea."
Danielle Trivisonno, CCO - The Americas, POSSIBLE
Silver: ICRC Hope
Agency: Sra. Rushmore, Madrid
Production: Blur Films, Madrid
Director: James Rouse
Bronze: Oxfam The Heist No One Is Talking About
Agency: Don't Panic, London
Production: Stink, London
Director: Tom Green
To see all the winning and shortlisted work for this category, please click here.
Online Commercial of The Year - Up to and Including Two Minutes
Gold: ICRC Hope
Agency: Sra. Rushmore, Madrid
Production: Blur Films, Madrid
Director: James Rouse
"This spot is heartbreaking. Viscerally and cinematically shot, it is captivating from start to the devastating end. It gets its powerful message across stunningly well."
Sam Phillips, senior producer, Woodwork Music
Silver: Apple Fly Market
Agency: Media Arts Lab
Production: PRETTYBIRD, Los Angeles
Director: Daniels
Bronze: Babbel Alien
Agency: Wieden+Kennedy, London
Production: O Positive, London
Director: David Shane
To see all the winning and shortlisted work for this category, please click here.
Online Commercial Of The Year - Over Two Minutes
Gold: Apple Welcome Home
Agency: TBWAMedia Arts Lab, Los Angeles
Production: MJZ, Los Angeles
Director: Spike Jonze
"Beautiful, artistic execution. Loved the music as a soundtrack, which plays up the product integration. Felt like something I would watch multiple times, which is rare for an ad. Very shareable content."
Shannon Simpson Jones, co-founder, Verb
Silver: Nike Nothing Beats A Londoner
Agency: Wieden+ Kennedy, London
Production: Riff Raff Films, London
Director: Megaforce
Bronze: Getty Images Endless Stories
Agency: AlmapBBDO, São Paulo
Production: Stink Films, São Paulo
Director: Squarehead
To see all the winning and shortlisted work for this category, please click here.
Best Use of Emerging Technology
Gold: USC Shoah Foundation The Last Goodbye
Agency: Here Be Dragons, Los Angeles
Production: MPC, Los Angeles
Directors: Ari Palitz, Gabo Arora
Silver: The ALS Association Project Revoice
Agency: BWM Dentsu, Sydney
Production: FINCH, Sydney / Lyrebird, Montreal
Director: MPC Creative, London
Bronze: The Wayback VR
Agency: Grey, London
Production: Thomas Thomas Films, London
Director: Kevin Thomas
To see all the winning and shortlisted work for this category, please click here.
Television Commercial of the Year - Up to and including 60 seconds
Gold: Tide It's A Tide Ad
Agency: Saatchi & Saatchi, New York
Production: Rattling Stick, Los Angeles
Director: Traktor
"A very clever campaign, pretty much hijacking every other ad at the Super Bowl into becoming a Tide ad - no matter what it is. Breathes life into this category where the typical style of adverts are dull and expected."
Trevor Robinson, founder & ECD, Quiet Storm
Silver: Apple Welcome Home
Agency: TBWAMedia Arts Lab, Los Angeles
Production: MJZ, Los Angeles
Director: Spike Jonze
Bronze: Cadbury Mum's Birthday
Agency: VCCP, London
Production: Academy Films, London
Director: Frédéric Planchon
To see all the winning and shortlisted work for this category, please click here.
Television Commercial of the Year - Over 60 seconds
Gold: Nike Nothing Beats A Londoner
Agency: Wieden+ Kennedy, London
Production: Riff Raff Films, London
Director: Megaforce
"Really epic execution, based on an amazing insight: that Londoners will stop at nothing to prove that they're having a worse time than you."
Jess Greenwood, SVP strategy US, R/GA
Silver: Lotto New Zealand Armoured Truck
Agency: DDB Group, New Zealand
Production: Scoundrel Films, Auckland
Director: Tim Bullock
Bronze: Ancestry Together Forever
Agency: Droga5, London
Production: Biscuit Filmworks, London
Director: Noam Murro
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