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IKEA: What If

Maceo Frost helms this thought-provoking, evocative film about IKEA's mission for a more sustainable and innovative future.

by shots on 28^th September 2018

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IKEA – What If

Credits

Agency Forsman & Bodenfors
Production Company Folke Film

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Credits

Agency Forsman & Bodenfors
Production Company Folke Film
Representation Knucklehead
Sound Design Redpipe / Anton
Editor Andreas Arvidsson
Director of Photography Erik Henriksson
Agency Producer Jens Odelbring
Agency Producer Lena Sellman

Creative Josefin Roxeheim
Creative Agnes Uggla
Director Maceo Frost
Producer Joi Persson
Colourist Nicke Jacobsson
Music Orphee Noah
Line Producer

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Knucklehead director Maceo Frost helms this thought-provoking, evocative film that beautifully portrays IKEA's mission for a more sustainable and innovative future. Shot in grainy soft-focus, it marks a stylistic and tonal departure for the brand's marketing.

"The role of the film is mainly to inspire co-workers, business partners and suppliers about who IKEA is and want to be. IKEA is more than a place to buy furniture and home accessories. It is a place for people who share a bigger idea," explained brand concept leader, Åsa Nordin.

The film was created by Forsman & Bodenfors and produced by Folke Film.

Connections

Agency Forsman & Bodenfors
Production Folke Film
Representation Knucklehead
Sound Design Redpipe / Anton
Agency Producer Jens Odelbring
Director Maceo Frost
Producer Joi Persson
Line Producer The Rink Films

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