Under Armour: Will Makes Us Family
Droga5 NY's latest spot for Under Armour captures every grunt and gasp in the gruelling training routines of top athletes.
Credits
powered by
- Agency Droga5
- Production Company PRETTYBIRD
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Credits
powered by
- Agency Droga5
- Production Company PRETTYBIRD
- Editing Company EXILE NY
- Grade Co3
- Post Production Method Studios
- Sound Design Heard City
- Editor Max Koepke
- Director of Photography Mike Ragen
- Director of Photography Evan Prosofsky
- Art Director Patrick Horton
- Copywriter Stephen Shocket
- Executive Creative Director Tim Gordon
- Executive Producer Suzanne Hargrove
- Chief Creative Officer
- Head of Production Tracy Hauser
- Director Jodeb
- Producer Dennis Beier
- Creative Director Ray Smiling
- Colourist Kath Raisch
- Colourist Sophie Borup
- Creative Chairman David Droga
- Chief Creation Officer Sally-Ann Dale
- Producer, Film Nathan Pardee
- Producer, Film
- Music Supervisor
- Music Supervisor Mike Ladman
- Associate Producer, Film
- Executive Producer, Film
- Associate Producer, Film
- Executive Producer, Film
- Executive Producer, Film
- Director of Film Production Jesse Brihn
- Director of Film Production Jesse Brihn
- Executive Producer, Film
Credits
powered by
- Agency Droga5
- Production Company PRETTYBIRD
- Editing Company EXILE NY
- Grade Co3
- Post Production Method Studios
- Sound Design Heard City
- Editor Max Koepke
- Director of Photography Mike Ragen
- Director of Photography Evan Prosofsky
- Art Director Patrick Horton
- Copywriter Stephen Shocket
- Executive Creative Director Tim Gordon
- Executive Producer Suzanne Hargrove
- Chief Creative Officer
- Head of Production Tracy Hauser
- Director Jodeb
- Producer Dennis Beier
- Creative Director Ray Smiling
- Colourist Kath Raisch
- Colourist Sophie Borup
- Creative Chairman David Droga
- Chief Creation Officer Sally-Ann Dale
- Producer, Film Nathan Pardee
- Producer, Film
- Music Supervisor
- Music Supervisor Mike Ladman
- Associate Producer, Film
- Executive Producer, Film
- Associate Producer, Film
- Executive Producer, Film
- Executive Producer, Film
- Director of Film Production Jesse Brihn
- Director of Film Production Jesse Brihn
- Executive Producer, Film
Droga5 NY's latest campaign for Under Armour features athletes all over the world, across skill level and body type, all united by a common denominator that got them to where they are today - cast-iron will and determination.
Every grunt and gasp involved in the gruelling training regimes of brand ambassadors like ballerina Misty Copeland, Olympic skier Lindsey Vonn and boxer Anthony Joshua has been captured by Prettybird's Jodeb in the anthem film, soundtracked to You Can Make It If You Try by Gene Allison.
Connections
powered by
- Agency Droga5
- Editing Company EXILE NY
- Grade Co3
- Post Production Method Studios
- Production PRETTYBIRD
- Sound Design Heard City
- Chief Creation Officer Sally-Ann Dale
- Chief Creative Officer Neil Heymann
- Creative Chairman David Droga
- Director Jodeb
- Editor Max Koepke
- Executive Creative Director Tim Gordon
- Executive Producer Suzanne Hargrove
- Head of Production Tracy Hauser
- Associate Producer, Film Taylor Donaldson
- Director of Film Production Jesse Brihn
- Executive Producer, Film Carole McCarty
- Executive Producer, Film Kyle Wright
- Music Supervisor Mike Ladman
- Producer, Film Nathan Pardee
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