The Mill has announced the relocation of Boo Wong (left) from New York to the Los Angeles studio, where she becomes global director of the Emerging Technology team, while Aurelien Simon is hired as executive producer.

The expansion of the LA team takes effect as The Mill continues to broaden its capabilities in the interactive, immersive and experiential space.

Wong, who has been with the company for nine years, leads the in-house staff dedicated to emerging technologies. They'll be creating cutting-edge content for clients while spearheading the development of IP and tools internally. Substantial growth and results include large-scale installations and partnerships with industry-leading entities at Epic Games, Facebook and Magic Leap, in addition to recent work that has garnered gongs at Cannes Lions, SXSW, Clio Awards, The One Show and The Webby Awards.

With a background in business strategy, entertainment, and technology in digital and immersive media, Simon brings 10 years of experience to The Mill. He previously served as Head of VR at UNIT9, followed by head of immersive at Digital Catapult, where he worked with the British government to establish strategies and pipelines to support the acceleration of VR and AR in the UK.

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