KFC Marks Mindfulness Day With Meditation Soundtrack
KFChill uses 'pink noise' of chicken frying to aid relaxation.
Are you sitting quietly? Now focus on your natural breathing or on a mantra that you repeat silently. Bring your mind to the present moment. Concentrate on the sounds surrounding you. Frying chicken. Bubbling gravy. Sizzling bacon....
Today [12 September] is Mindfulness Day, and to encourage fried chicken fans to enjoy that moment of calm away from their hectic days, KFC and its agency, Mother, have come up with a fun but faintly ridiculous tactic to clear away the mental clutter.
Most experts agree that some noise is excellent in helping to switch off from distraction, with many people turning to nature to bring a sense of calm to their increasingly stressed minds, with the soothing patter of raindrops, the crash of ocean waves or the gentle rumble of thunder. But until now, no-one has ever considered the relaxing properties of fried chicken.
Enter KFChill, a range of meditation soundtracks recorded live from the KFC kitchen, which include 'Frying Original Recipe Chicken', 'Simmering Regular Gravy' and 'Sizzling Bacon'.
Not only do these 'pink noises' sound delicious, but they also, claims KFC, stimulate the more relaxing end of the sensory scale. Pink noise is the most common noise found in biological systems, it is a type of sound in which every octave carries the same power or a perfectly consistent frequency, helping the listener to really relax and focus. Not only does it help you relax, it helps you sleep better and lay down stronger memories.
“Forget falling rain or crackling fire. Nothing beats the sound of frying chicken or sizzling bacon to get your mind to relax,” said Hermeti Balarin, partner at Mother.
All of this has been brought to life in the KFChill taster film [top] which is supported by paid social across YouTube, Instagram and Facebook, plus direct communications with the KFC Colonel’s Club.
To experience the full range of relaxation-inducing films, visit The KFChill hub.