With the crème de la crème of creative work being entered by agencies, production companies, VFX studios, post, audio and editing houses around the world, the pre-judging of the shots Awards is always a Herculean effort.

And 2018 has been no different, making the task of paring down this year's good to the very good, and the very good to the excellent a pretty tough one. But amid much heated debate and banging of fists on tables (and the odd laptop hurled across the room in excitement), we've risen to the challenge, whittled the entries down and it's now over to our international judging panel who'll be selecting the best work of the year from the shortlist. 



You can see the shortlists below and if you would like more details on the work, please click here. Congratulations and good luck to all shortlisted companies and people!

The eventual winners will be announced at the shots Awards ceremony, which takes place at 8 Northumberland Avenue, in central London on October 18, sponsored by our partners at Global Production NetworkRadioaktive, Twentyfourseven and Felt Music. 



Best Use of Animation in a Commercial

AELTC (Wimbledon) Take On History

BBC One The Supporting Act

BBC World Cup The Tapestry

Edeka Christmas 2117

Instituto Socioambiental A Troca Joy & Heron

Manor The Drawing

Marks and Spencer Paddington And The Christmas Visitor

Nike Never Ask

Renault Postman

Tile Lost Panda

Travel Oregon Only Slightly Exaggerated


Best Use of Emerging Technology

ALS Association Project Revoice

Balmain My City Of Lights

Gatorade Beat The Blitz

Google Spotlight Stories Back To The Moon 

Netflix Stranger Things: Facebook AR Effects

Nike Mercurial Launch Installation

Samsung A Moon For All Mankind

The Wayback The Wayback VR

Unicef Game Chaingers

USC Shoah Foundation The Last Goodbye


Best Use of Music in a Commercial

Apple Welcome Home

Asus 1 Man, 1 Dance and 89 ZenFone 5

Audi Escape

BT Plus Song

Hyundai Headphones

Klarna Smooth

Lloyds The Running Of The Horses

Macy's The Chase

MoneySupermarket Epic Action Man

OVO Energy It's Time To Power Your Life Differently

Volvo Favourite Things


Best Use of Sound Design in a Commercial

Audi Cooling Down

BBC Creative Sounds Like Wimbledon

BMW Cones

British Heart Foundation Thank You

Hornbach Sweat It Out

RNLI Instinct

Le Fix Happy Nothing

Nike Nothing Beats A Londoner

Nike Football Awaken The Phantom

Oxfam The Heist No One Is Talking About

Red Cross Hope

Shell Cold Helix Cold

Sky Sports F1 The Race Starts Here

Suntory Holdings Yamazaki Moments


Branded Entertainment of the Year - One-off Project

Liberty Global A Report of Connected Events

PokerStars #GameOn – Shocker

Rag & Bone Why Can't We Get Along

Teperberg Winery Wine


Branded Entertainment of the Year – Series

Audi Think Faster

Land Rover The Dragon Challenge

Mars Inc Regrets To Fight Regret

Tourism Australia Dundee: The Son Of A Legend Returns Home

Uber Where To, Britain?


Charity/PSA Campaign of the Year

adidas / Parley Run For The Oceans

ALS Association Goodnight

ALS Association Project Revoice

Charles B. Wang Community Health Center Letters From The Heart

Coverage Coalition The Health Care Enrollment Deadline Is Coming!


Lloyds Get The Inside, Out

National Safety Council Prescribed to Death

NHS Blood & Transplant Whistle

NHS England We Are The NHS

Oxfam The Heist No One Is Talking About

Road Circulation Security Delegation Seatbelt

WWF Just Like Us

Youth Ambassadors Lessons From My Neighborhood


Music Video of the Year

alt-J Pleader

Anderson Paak Bubblin

Beck Up All Night

Benny Blanco Eastside

Childish Gambino This Is America

OrelSan feat. Stromae La Pluie

Rosalía Malamente

Sevdaliza Shahmaran

Thylacine War Dance

Turtle Bloodtype

Young Fathers Holy Ghost


Online Commercial of the Year - Up to and Including Two Minutes

adidas Unexpect Me

Amazon Alexa Loses Her Voice

Apple Fly Market

Babbel Alien


Nike Dare To Become

Nike Never Ask

Sainsbury's Your Halloween Nightmare


Online Commercial of the Year - Over Two Minutes

Apple Welcome Home

Beats By Dre Above The Noise

Bwin Who Stole The World Cup?

Dollar Shave Club Get Ready

Getty Images Endless Stories

Mars Inc Regrets To Fight Regret

Nike Nothing Beats A Londoner

Otto La Paz

Ubisoft Baptism 

Wu Fang Zhai The Story Of Sticky Rice

YT Bikes Return Of The Goat


Television Commercial of the Year - Up To and Including 60 Seconds

Amazon Alexa Loses Her Voice - JB & Leslie

Apple Welcome Home

Apple Unlock

AXA The Save

BT Sport Heroes

Cadbury Mum's Birthday

Easyjet What A Time To Fly

OVO Energy It's Time To Power Your Life Differently

Snickers Rap Battle

Tide It's A Tide Ad


Television Commercial of the Year - Over 60 Seconds

Amazon Alexa Loses Her Voice

Ancestry Together Forever

Apple Sway

giffgaff Stay Because You Want To Stay

John Lewis Moz The Monster

Lotto New Zealand Armoured Truck

Nike Nothing Beats A Londoner

Nike Want It All

Tourism Australia Dundee: The Son Of A Legend Returns Home

Toyota R+S

Warburtons Pride & Breadjudice


Agency of the Year

adam&eveDDB, London

BETC, Paris

Lucky Generals, London

Rothco, Ireland


Production Company of the Year

Biscuit Filmworks, London

Blur Films, Madrid

MJZ, London

MJZ, Los Angeles

Riff Raff Films, London


Editing House of the Year

Cut + Run, Los Angeles

Cut + Run, New York

Final Cut, London

Final Cut, Los Angeles

Whitehouse Post, London


VFX Company of the Year

Electric Theatre Collective, London

MPC, London

The Mill, London

The Mill, Los Angeles

The Mill, New York


Audio Company of the Year

750mph, London

Factory, London

GCRS, London

Sizzer, Amsterdam


Production Service Company of the Year

LS Productions, Edinburgh

Moonlighting Film Production Services, Cape Town

Radioaktive Film, Kiev

Twentyfour Seven, Barcelona


Editor of the Year

Rami D'Aguiar Nice Shoes

Frank Effron Cut + Run 

Joe Guest Final Cut

Paul Hardcastle Trim Editing

Dan Sherwen Final Cut

Tom Lindsay Trim Editing


New Director of the Year

Brent Foster

Charlotte Abramow

Charlotte Regan

Christian Schilling

Emily McDonald

Ian Isak

Jessy Moussallem

Nick Enriquez

Savanah Leaf

Tom Speers


Director of the Year

Steve Ayson MJZ

Gary Freedman Independent Films

Spike Jonze MJZ

Megaforce Riff Raff

Andreas Nilsson Biscuit Filmworks

Ian Pons Jewell FRIEND

The Sacred Egg Riff Raff Films