Chicco: Baby Boom

Spanish creative studio Pink Lab serve up some Italian sauce with this cheeky spot directed by Igor Borghi, produced by Milan-based (h) films. 

If you found last night's performance by the England squad led to a dampening of ardour in the bedroom department, here's a bit of fluff that might raise a weary smile, if nothing else...

With Italy not even qualifying for the World Cup this year, the thesis of this spot for baby product brand Chicco is that every time the previously victorious nation has won the tournament (four times in total!) there has been a baby boom. So if they can just bring about another baby boom they'll be in the running the next time the galaxy's greatest football contest comes around. 

OK so the science is shakey, but it's an excuse for a spot of slap and tickle and the last line is pure back-of-the-net lols: a rousing call for Italians to get baby-making it ends with "it's up to us to knock one in for our country", which we're sure you'll agree is a cracker of a climax...