M&S: Paddington & The Christmas Visitor #LoveTheBear
Paddington Bear inadvertently stumbles across a burglar mid-robbery before charming him into repentance & getting him to embrace the Christmas spirit.
- Agency Grey London
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Ahead of the launch of Paddington 2 this weekend, M&S has teamed up with Grey London to launch their first Christmas ad for the store, since winning the account from RKCRY&R, which unsurprisingly features the beloved bear.
Paddington as ever is delightful and respectful when he inadvertently stumbles across a burglar mid-robbery, who he believes to be Santa - because he's dressed in red and has a sizeable stomach.
The pair spend the night returning gifts as Paddington charms the robber into repentance.
The 90-second advert will be shown at screenings of the new film, especially available to M&S Sparks loyalty members (and their kids). Look out for additional Paddington merch in-store - like excess jars of marmalade - in select M&S Foodhalls.