TBWAChiatDay Names New CCO

Chris Beresford-Hill, previously ECD of sister Omincom agency BBDO New York, is to join TBWAChiatDay New York as their new chief creative officer.

As part of this role, Beresford-Hill will assume creative leadership across the agency’s full roster of clients, which includes Adidas, McDonald’s and PepsiCo. He will also join TBWA’s Global Creative Core, described by a TBWA spokesperson as a "select group of top creative leaders from across the TBWA collective chosen to help execute against the company’s vision to make disruptive work that connects with culture."

Prior to this appointment, Beresford-Hill has been named among Advertising Age’s 40 Under 40 and the Adweek Creative 100. He has also worked on campaigns for Guinness, Priceline.com and HBO, as well as the Foot Locker boxing spots featuring boxing champions Evander Holyfield and Mike Tyson, as well as Manny Pacquiao and Floyd Mayweather.

TBWA Worldwide CCO Chris Garbutt said of his appointment, “Chris has the energy and talent to ignite a creative renaissance in New York. He’s prolific, charismatic, he’s got New York swagger and he’s ready to excel. His work has consistently become part of culture and makes a tangible impact on his clients’ businesses. He’s a phenomenal talent and we are thrilled that he is joining us in New York.”