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Diesel: Go With The Flaw

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  • Global Digital Creative Director
  • VFX Supervisor
  • Global Digital Creative Director
  • Creative Supervisor
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While everyone else is flaunting their beautifully filtered, #flawless lives, Italian fashion brand Diesel claims 'perfection is boring'.

The first campaign from Publicis Italy since winning the account, Go With The Flaw centres around embracing and celebrating one's imperfections - a theme carried through to the glitchy, scratchy effect of the launch film.

Directed by Francois Rousselet through Division Paris, it pays homage to flat chests, crossed eyes, braces and monobrows in all their glory and is soundtracked - naturellement - to Edith Piaf's hit Non, Je Ne Regrette Rien. 

 

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