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Berlei – Berlei: Womankind

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Suppressed. Forced apart. Hidden away. Put on show. There's no doubt boobs have had a rough old time of it over the years.

And this cruelty to puppies must stop, say Berlei and Sydney shop The Monkeys in a bold new campaign promoting the launch of the lingerie brand's 'Womankind' bra.

Helmed by Kim Gehrig via Revolver and Somesuch the humorous spot highlights the uncomfortable truths about wearing certain bras and reminds women to be nice to their knockers.

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