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Pedigree – Pedigree: General Howe?s Dog

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Pedigree has launched the latest instalment in its two-year-old 'Feed the Good' campaign which celebrates the positive effect dogs have on people.

Created by BBDO New York the spot re-creates the true story of American revolutionary soldiers finding their sworn enemy British General William Howe’s dog on the battlefield. Despite calls to execute the animal, General George Washington decided to return it to its owner instead.

The film was directed by Noam Murro through Biscuit.

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