Smart: Horse
Driving a smart Electric Drive car is like riding on a giant pinata on the beach, according to BBDO Berlin spot.
Credits
powered by
- Post Production Time Based Arts
- Sound Design Aumeta Ltd
- Executive Producer Catherine Baikousis
- Executive Producer Silke Rochow
- Visual FX Sam Napper
- Director Ian Pons Jewell
- Producer Felix Knabel
- Producer Lars Flegel
- Creative Director Michael Schachtner
- Creative Director Nicolas Linde
- Colourist Simone Grattarola
- Composer Tim Harrison
Credits
powered by
- Post Production Time Based Arts
- Sound Design Aumeta Ltd
- Executive Producer Catherine Baikousis
- Executive Producer Silke Rochow
- Visual FX Sam Napper
- Director Ian Pons Jewell
- Producer Felix Knabel
- Producer Lars Flegel
- Creative Director Michael Schachtner
- Creative Director Nicolas Linde
- Colourist Simone Grattarola
- Composer Tim Harrison
BBDO Berlin make something perfect even more perfect in a series of ads for smart's Electric Drive launch.
In Horse, directed by Ian Pons Jewell of Anorak, a woman is riding on horseback on the beach. "Perfect," says a suitably seductive voiceover. The camera pulls back and the woman is riding a giant pinata. "Even more perfect," he says, before titles celebrate the 'perfect city car...now with the perfect engine."
This is one of a series of films for social media that follow the same structure. In Fireplace, a shirtless man reads in front of a fire on a bearskin rug, before that rug comes to life and gives him a back massage.
Connections
powered by
- Agency BBDO Berlin
- Post Production Time Based Arts
- Sound Design Aumeta Ltd
- Colourist Simone Grattarola
- Creative Director Michael Schachtner
- Director Ian Pons Jewell
- Executive Producer Silke Rochow
- Executive Producer Catherine Baikousis
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