Hostelworld: In Da Hostel With 50 Cent
50 Cent proves hostels have swag in this funny Hostelworld campaign created by Lucky Generals.
- Production Company SMUGGLER
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Rapper 50 Cent, formally known for all things swag and most recently declaring bankruptcy, takes viewers on a tour of the TOC Hostel in Barcelona in this funny campaign.
Created by Lucky Generals, the campaign follows on from the Youth Hostelling with Chris Eubank spot that the brand and agency previously collaborated on. This time, the rapper guides cameras around the hostel in a pastiche of noughties guilty TV pleasure, MTV Cribs.
Speaking about the hostel Fiddy said, "I've travelled the world and have stayed at some of the most insane places but none of them had the same vibe and energy that I found at The Hostel in Barca, I never knew hostels could be that dope."