Guinness: Alive Inside

Guinness – Guinness: Alive Inside

Credits

Production Company Monkey Films/South Africa

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Credits

Production Company Monkey Films/South Africa
Post Production Factory
Animation The Mill London
Editing Company Whitehouse Post
Sound Design Grand Central Recording Studios (GCRS)
Post Production The Mill London
Editor Adam Marshall
Director of Photography Jamie Ramsay

Agency Producer Greg Kates
Executive Producer Jeremy Smith
Executive Producer Judy Hill
Creative Milo Campbell
Creative Sonny Adorjan
Director Kibwe Tavares
Producer Jeremy Smith
Producer Clare van Zyl

Creative Director Mike Schalit
Sound Designer Marcus Wormstorm

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Ask yourself 'are you alive inside?' and if the answer is no or you hesitate, then you should watch this new ad from Nexus director Kibwe Tavares... at least twice (although don't expect to pick up the moves).

Combining African dancing with vibrant music and a glimpse at South Africa's colourful party scene, the spot is sure to have you dancing in a matter of seconds.

Created by AMV BBDO, the minute-and-a-half-long spot promotes the new Guinness Africa special beer which is flavoured with a sprinkling of African herbs.

Inspired by African Krumping and Korudo dance styles, the spot highlights the best of African youth culture - something we're also doing in our current South African-themed issue (#162) out now.