Ariel: #ShareTheLoad
Ariel follows up its Glass Lion-winning #IsLaundryOnlyAWomansJob work with this powerful ad via BBDO Mumbai.
Credits
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- Production Company Red Ice Productions
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Credits
powered by
- Production Company Red Ice Productions
- Copywriter Hemant Shringy
- Agency Producer KV Krishna
- Executive Creative Director Hemant Shringy
- Chief Creative Officer
- CEO Ajai Jhala
- Director Shimit Amin
- Producer Vandana Singh
- Producer Richa Krishna Lal
- Producer Gary Grewal
- Creative Director Umma Saini
Credits
powered by
- Production Company Red Ice Productions
- Copywriter Hemant Shringy
- Agency Producer KV Krishna
- Executive Creative Director Hemant Shringy
- Chief Creative Officer
- CEO Ajai Jhala
- Director Shimit Amin
- Producer Vandana Singh
- Producer Richa Krishna Lal
- Producer Gary Grewal
- Creative Director Umma Saini
Following the success of last year's Glass Lion-winning #IsLaundryOnlyAWomansJob spot for Ariel, the brand has once again teamed up with BBDO Mumbai for this latest touching spot.
Produced by Red Ice Productions and helmed by Shimit Amin the spot follows a father as he writes his daughter a letter after realising that men should probably be doing more to help around the house, despite accepting that he himself has been guilty of the neglect.
The spot targets Indian men and encourages them to lend a domestic hand at home.
Connections
powered by
- Production Red Ice Productions
- Director Shimit Amin
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