T-Mobile: Restricted Bling

T-Mobile – T-Mobile: Restricted Bling

Credits

Production Company PRETTYBIRD

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Credits

Production Company PRETTYBIRD
Editing Company Arcade Edit LA
Post Production Timber
Artist Drake
Editor Glen Montgomery
Editor Kim Bica
Art Director Chad Ford
Copywriter Andrew Lewis

Agency Producer Wade Harpootlian
Executive Creative Director
Executive Producer Ali Brown
Chief Creative Officer Andrew Christou
Director Paul Hunter
Producer William Green
Creative Director Ryan Blum
Telecine

Director of Integrated Production
Director of Integrated Production

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When Drake released his viral smash, Hotline Bling, music video last year, fans went wild for the simple piece of film which had the rapper mooching around in his Timberlands and an oversized jacket whilst singing about his cell phone.

Fast forward to this year's Super Bowl and T-Mobile have jumped in to offer the star some constructive criticism on how to improve the concept. The result is an ad set in the outtakes of the revised shoot in a campaign created by Publicis Seattle with Pretty Bird's Paul Hunter. You can watch the original music video below, which has notched over 450 million views on YouTube.