Swanson joins DigitasLBi

Global advertising agency DigitasLBi has announced the appointment of Steve Swanson as SVP, managing director, Atlanta. In his new role Swanson will report to Joanne Zaiac, president, New York and Atlanta. He will serve as the operational and client relationship lead for the region and will oversee new business initiatives. Swanson joins DigitasLBi from Definition 6, where he was managing director. Before that, he ran accounts, marketing, and sales at Moxie, part of the Publicis Groupe network.