Could you challenge yourself... and your family to unplug this Christmas? It's not as easy as you may think.
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- Agency DDB Hamburg/Germany
- Production Company Soup.Film GmbH
- Music ?ber DDB
- Post Production Optix HH
- Editor Peer-Arne Sveistrup
- Director of Photography Julian Hohndorf
- Agency Producer Meike van Meegen
- Director Matt Smukler
Imagine a Christmas without tech.
Hard to actually imagine isn't it...?
In a stunt created by DDB Hamburg, a family are challenged to leave behind all their digital devices and spend quality time together over the festive period.
Helmed by Matt Smukler, the minute-long spot takes an unusual approach to mobile advertising by advising us to unplug this Christmas.
Unfortunately, it seems that if we remain plugged in for too long, we may forget what our other alarms are used for.