CP+B Launches First 360 Automotive Ads on YouTube

360 ads are expected to be huge, which explains why CP+B has incorporated the strategy into its multi-platform campaign for luxury car manufacturer Infiniti.

Promoting the Q60 and QX30 Concept cars, the two spots - helmed by Steve Mapp - will go down in history as Youtube’s first-ever 360 automotive ads.

Sitting in the driver’s seat, you can explore the insides of the cars, how they’re built and how they drive.

The Dream Road (above) presents the Q60 Concept car, using CGI elements and live action footage to recreate roads and mountain highways - even cyclists waving as you pass them by – to make the driving experience as realistic as possible.

While From Pencil to Metal focusses on the creation of the QX30 - from conception to execution. The car transforms from original pencil sketches, to CAD rendering, then a clay model until it looks like the finished version. The process gives fans a chance to see the hard work and detail in every stage to make the car look as it does.

The campaign today also launched its VR experience – which publically opened at California’s Pebble Beach Automotive Week.

And Infiniti Driver’s Seat mobile app is now available on iOS and Android.