Cannes Radar: Corinna Falusi
Ogilvy & Mather New York's chief creative officer on top campaigns, Twin Peaks and keeping contact in Cannes.
What piece of work are you tipping or would you like to see win in Cannes this year and why?
Channel 4 Idents, because I wish I had done it.
Nazis Against Nazis, because nobody likes Nazis.
Nivea Dolls, because I have a child that burns easily.
What website(s) do you use most regularly in your daily life and why?
You’ll find me scrolling nytimes.com and sueddeutsche.de. The first one to better understand the US and the latter to not forget about Europe.
What’s the most recent piece of tech that you’ve bought and why?
I purchased Edyn on Kickstarter. It’s a garden system that monitors and tracks environmental conditions. I hope it will help me to grow nice big pumpkins this fall.
Facebook, Instagram or Twitter for the week of Cannes?
If I don’t lose my phone again, I’ll be on Facebook.
What’s your favourite app on your phone and why?
I am notoriously bad at remembering people's names. Therefore my favourite app is Humin. Humin uses contextual computing to re-organise your contacts, how they are presented and searched. It captures all of your contacts and remembers them in the way you naturally think by asking things like, 'lives in Berlin/emailed last night/met at dinner last week'.
What’s your favourite TV show and why and how/when do you tend to view it?
The first place I visited when I moved to the US was Snoqualmie, Washington, the place Twin Peaks was shot. There aren’t many shows that manage to combine murder, demonic obsession and ladies with logs in such a weird way as Twin Peaks does. I can barely contain my excitement that David Lynch is shooting 18 new episodes.
What film do you think everyone should have seen?
Pulp: A Film About Life, Death & Supermarkets.
What place do you think everyone should have been?
To Landmannalaugar in Iceland. It is the most surreal and magical place I have ever been or seen. The multi-colored mountains, lava fields and the Hekla volcano create landscapes that look like a different planet. It can only be reached during summer and with a 4WD vehicle.
Where were you when inspiration last struck?
At home staring out of the window.
And what’s your top tip for the week of Cannes Lions – either in terms of getting through the week or soaking up the inspiration?
Don’t forget your Euro adapter.
If there was one thing you could change about the advertising industry, what would it be?
Less egos, less rosé, more beer.
What or who has most influenced your career and why?
Werner Herzog. His stubbornness and persistence are a big inspiration to me. In Fitzcarraldo, he famously moved a 320 tonne steamship over a hill. This was filmed without the use of special effects. Herzog believed that no one had ever performed a similar feat in history, and likely never will again, calling himself "Conquistador of the Useless".
Tell us one thing about yourself that most people won’t know…
I don’t like talking about myself.