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New York-based advertising agency Droga5 has been named by home furnishings retailer West Elm as the brand’s agency of record. The agency will be tasked with increasing brand awareness and global reach and will aim to tell West Elm’s story on a larger scale. The alliance marks Droga5’s introduction to the design retail category and West Elm’s first hire of a full service advertising agency. New creative work is slated to launch in autumn of 2015. Exact deliverables and executions are yet to be determined.
