BMB wins Paddy Power

Paddy Power has appointed Beattie McGuinness Bungay to its £20 million advertising account following a pitch.

BMB beat M&C Saatchi, Grey London, Enter and Fold7 to win the Paddy Power business in a pitch process run by Oystercatchers, which first kicked off late last year.

The previous incumbent on the Paddy Power business was Crispin Porter & Bogusky, which has worked with the brand since 2011.