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Caddillac – Cadillac: The Arena

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Iconic US car brand Cadillac celebrates its move from its original home of the Motor City, Detroit, to New York in this spot created by Publicis New York and Publicis London.

Filmed from within a car as it cruises the streets of the Big Apple the spot, produced by Independent Media with director Doug Liman, features an emotional rendition of Theodore Roosevelt’s iconic Man In The Arena speech.

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