Viewers can immerse themselves in a world of mystery when checking out the latest project from Havas WW for Dos Equis.

The work, produced by m ss ng p eces, comes in two parts: an interactive film and the first ever live-action, 3D brand experience for Oculus Rift.

The interactive film uses Interlude technology and is directed by Jordan Fish and Patrick Sherman. It gives fans the opportunity to help The Most Interesting Man find his “little black book”. 

In the virtual reality experience, guests are The Most Interesting Man’s guest of honor, encountering the unexpected and unusual. The VR experience was directed by Felix Lajeunesse, Paul Raphael and Sherman. It is being shared in bars and Masquerade parties across the country. 

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