Starbucks Stories Go Global in New Campaign
72andSunny teams with m ss ng p eces to launch first-ever global work for the famous coffee company.
The next time you step into your local Starbucks, stop and think about the stories of the people that surround you; why they are there, who they are with and what they are doing in between swigs of their coffee. It’s an interesting thought and one that agency 72andSunny and m ss ng p eces have brought to life to launch the first-ever global campaign for the brand – and it’s a large one.
Led by a documentary-style, subtly branded film set and shot in 28 countries on the same day over 24 hours, the concept follows the millions of people who meet up at the chain’s shops each day.
Hung on the line Meet Me at Starbucks and “the good things that happen when we get together”, the film includes a unique interactive aspect developed by m ss ng p eces which allows the viewer to dip in and out of several personal stories via smaller films devoted to the subjects.
Cities that feature include New York City, London, Mumbai, Vienna, Taipei, Montreal, Mexico City, Buenos Aires, Zurich, Istanbul, Long Beach, Prague, Tokyo, Seoul, Hong Kong, Honolulu, Denver, Amsterdam, Beijing, Toronto and Madrid.
The stories explored take us to a band audition, a biker meeting, a geek out session with some old school computer enthusiasts and a birthday party to name a few.
A deeper layer of the piece delves deeper into eight of the stories with case films which elaborate on the main story shedding more light on the personal interests, hobbies and social events of its subjects and there is also a gallery mode overlaying the interactive piece, allowing for vignettes to be explored for all the locations.
Click here to view the interactive version of the film.