Creatives Scoop Up Prizes at Kinsale Shark Awards
The winners of Ireland's only international creative festival are announced at a dazzling awards show.
Ireland’s only international creative festival, the Kinsale Shark Awards, took place last week (11-13 September 2014) and saw international delegates flock to Kinsale Town from London, France, Italy, New York, California and Qatar.
There was a 20 per cent increase in entries this year and the event’s education day saw talks from creative elite such as Alex Matthews of BBH London and The Hatch founder Joel Templin among others.
Every year the festival manages to pull in some of the biggest names in the creative industry as judges and this year was no exception. Jury members included Gerry Human from Ogilvy London, Joel Templin from The Hatch, Katrien Bottez from Duval Guillaume Belgium and Liam Wielopolski from DDB South Africa.
The Grand Prix Award was won by Forsman & Bodenfors for Volvo Trucks: Epic Split which proved to be a very popular win on the night, getting a huge cheer from the audience.
Two of the other big awards went to Leo Burnett. The agency picked up Network of the Year with its French office also being recognised as Agency of the Year. Gold, silver and bronze awards were also handed out to the agency for work on The Mimi Foundation, Theatre de la Bastille and Jeep. In total the network received 19 golds along with numerous silver and bronze trophies.
The BBDO network also came out a winner. It picked up numerous gold, silver and bronze awards for Pepsico, Lowe’s Anheuser-Busch, GE, Monster.com, AT&T, Hewlett-Packard, Diageo, Mars, FedEx and Eurostar.
A gold went to Sonny London for Thomson: Simon the Ogre and M&C Saatchi picked up two golds for Optus: Clever buoy.
Golds were given to several emotional ads that impressed the jury and Ireland did itself proud with Publicis Dublin winning 11 awards. DDFH&B also put up a strong showing and received seven Shark Awards – five bronze, one silver and one gold with work for the National Lottery, Google Ireland and Lucozade. Owens DDB featured with three bronze awards for Volkswagon while Ogilvy picked up two awards for its work on the ISPCC – a silver and a bronze. Havas Dublin, The Social House, Irish International, ICAN, Reelgood, Red Rage Films, Butter and ZOO also picked up awards
In the Media Excellence categories, Starcom won two golds and two silvers for work on Heineken and Coors Light. Les Gaulois won a silver and gold for Ebay while Vizeum and PHD picked up a gold award each for IKEA and Fáilte Ireland. The Leo Burnett network shared several media excellence wins with France, Toronto and New York winning two golds, a silver and two bronzes. JWT, Publicis Conseil, Carat and Largo Foods each picked up one Media Excellence award.
The promo categories were dominated by NBC Universal, Antenna Creative Services, Framestore and Universal Networks.
The International New Director was awarded to Oliver Briganshaw for a captivating film titled What goes around. It silenced the audience at the awards show, making a massive impression on the room. Ciaran Foy, who has featured as a new director in shots, picked up the title of Irish New Director.
The Young Shark Award was won by Victoria Lench and Joshua Cunningham from Publicis London.
The festival is open again for entries on 17 March 2015. For a full list of this year’s winners, click here.
