Coca-Cola Light: Joan of Arc; Napoleon
Marcelo Burgos merges history and humour in this two-spot campaign from Argentina.
Credits
powered by-
- Production Company Garlic Producciones
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Credits
powered by- Production Company Garlic Producciones
- Post Production El Ranchito
- Editing Company 2150 Editorial
- Editor Alejandro Santangelo
- Art Director Koldo Valles
- Art Director Juan Ignacio Etchenique
- Agency Producer Leandro Sussman
- Executive Creative Director Sebastian Wilhelm
- Executive Creative Director Pablo Minces
- Executive Creative Director
- Unspecified role Jose Bustos
- Executive Producer Irene Nu?ez
- Executive Producer Alvaro Gorospe
- Executive Producer Patricio Alvarez Casado
- Photographer Peter Matjasko
- Head of Production Nick Igea
- Director Marcelo Burgos
- Creative Director Pablo Minces
- Sound
Credits
powered by- Production Company Garlic Producciones
- Post Production El Ranchito
- Editing Company 2150 Editorial
- Editor Alejandro Santangelo
- Art Director Koldo Valles
- Art Director Juan Ignacio Etchenique
- Agency Producer Leandro Sussman
- Executive Creative Director Sebastian Wilhelm
- Executive Creative Director Pablo Minces
- Executive Creative Director
- Unspecified role Jose Bustos
- Executive Producer Irene Nu?ez
- Executive Producer Alvaro Gorospe
- Executive Producer Patricio Alvarez Casado
- Photographer Peter Matjasko
- Head of Production Nick Igea
- Director Marcelo Burgos
- Creative Director Pablo Minces
- Sound
Directed by Marcelo Burgos and produced by Garlic/Rebolucion for Coca-Cola Light (Diet Coke), this two-spot caign was created by Santo Buenos Aires and filmed in Madrid on a five-day shoot combining humour and history for a modern audience. Featuring legendary heroes such as Joan of Arc (above) and Napoleon (below) and in contemporary contexts, the spots suggest that real heroes of today are the genuine article.
Connections
powered by- Editing Company 2150 Editorial
- Post Production El Ranchito
- Production Garlic Producciones
- Production Rebolucion
- Agency Producer Leandro Sussman
- Creative Director Pablo Minces
- Director Marcelo Burgos
- Editor Alejandro Santangelo
- Executive Creative Director Sebastian Wilhelm
- Executive Creative Director Pablo Minces
- Executive Producer Alvaro Gorospe
- Executive Producer Patricio Alvarez Casado
- Executive Producer Irene Nuñez
- Photographer Peter Matjasko
- Unspecified role José Bustos
- Sound Portaestudio
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